Founder · XXVIIIIST · MMXXVI
“Sell your cleverness and buy bewilderment.”
13th-c. Persian Poet · Mystic
Rumi
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Raj ‘Stan’ Shah
Founder · Product · Games

About Raj 'Stan' Shah

Raj 'Stan' Shah is a Product Manager, founder, and game economy designer based in Mumbai, India. He has shipped 20M+ game installs, secured $300K+ across gaming startups, and spent 7 years building games, live-ops systems, and player economies. He is available for founder ops, advisory retainers, and studio builds. Contact: stanlearns@gmail.com, WhatsApp +91 98192 76578, LinkedIn linkedin.com/in/stan01.

Selected work

Questions and answers

Who is Raj 'Stan' Shah?
Raj 'Stan' Shah, also known as Stan, is a Product Manager, founder, and game economy designer based in Mumbai, India. He has shipped 20M+ game installs, secured $300K+ across gaming startups, and spent 7 years building games, live-ops systems, and player economies. He was Co-Founder and CTO of Helium Wars, a Web3 hero shooter on the SEI network, and previously a Top-10 CS:GO and Top-5 Valorant player in India.
What does Raj 'Stan' Shah do?
He designs and leads game products and player economies. His work covers game economy design, tokenomics, live-ops and battle pass systems, retention loops, free-to-play and hypercasual product strategy, and Web3 gaming. He has advised 8+ gaming studios on economy, live-ops, and product.
What has Raj 'Stan' Shah shipped?
Helium Wars, a Web3 hero shooter on SEI with 25K+ beta installs; TMKOC Play, Web3 games on India's TMKOC television IP with 10M+ installs and a $100K Polygon grant; Rage Effect at Goldon Studios with 250K+ installs and a 40% playtime lift from the Battle Pass; Glip.gg with 10M+ installs and 250K DAU; the Cyzens NFT drop, 2,222 mints in 22 hours; and two IP-based hypercasual games for the BJP campaign with the Rajasthan Government.
Where is Raj 'Stan' Shah based?
Mumbai, Maharashtra, India. He works with studios and teams worldwide and is an alumnus of the University of Mumbai.
What is Raj 'Stan' Shah available for?
Founder ops, advisory retainers, and studio builds around player economies, live-ops design, tokenomics, hypercasual games, and Web3 gaming.
How do you contact Raj 'Stan' Shah?
Email stanlearns@gmail.com, WhatsApp +91 98192 76578, or LinkedIn at linkedin.com/in/stan01. His portfolio is at stanshah.in.
Stan
· Portfolio · MMXXVI
▸ AVAILABLE · TAKING ON THE NEXT BOSS FIGHT

Raj ‘Stan’ Shah, Founder and Game Economy Designer

Raj ‘Stan’ Shah, known as Stan Shah, is a Product Manager, founder, and game economy designer based in Mumbai, India. I build competitive games and durable player economies across Web3, esports, and mass-market play.

0M+
Total Game Installs
$0K+
Grants Personally Secured
0+
Years in Games
Top-0
Esports (CS:GO / Valorant)
01 · Founder & Product Spotlight

Selected work.

Games, economies, and platforms shipped at scale.

012025 · Aug 2026
Legendary2025 · Aug 2026 · Co-Founder & CTO

Helium Wars

A third-person hero shooter built for the Web3 era. Real economy, real ranked ladder, real community.

PC · Unreal Engine 5 · SEI Network·UE5 · C++ · SEI · AWS · Python
25K+
Beta Installs
$200K
Grant
SEI
Chain
2026
Wrapped
  • Onboarded 25K+ beta installs and wallets on SEI Network
  • Secured a $200K grant to fund studio build-out and production
  • Built the Riven UGC portal driving creator asset and map pipelines
  • Signed an MoU with the Maharashtra Esports Association (MESA) for the competitive circuit
  • Held full-stack ownership across UE5 gameplay, backend, tokenomics, and live-ops
Visit
022024 · 2025
Rare2024 · 2025 · Solo Operator

Independent Consulting · Lone Wolf Ops

Solo ops across Web3 gaming, consumer studios, and Indian public policy. The toolkit that now powers Helium Wars.

Web3 Studios · Govt · Policy·Tokenomics · Live-Ops · GTM · Policy
2
Govt IP Games
8+
Studios Advised
22h
Cyzens Sell-out
Policy
Govt Advisory
  • Architected the Cyzens NFT drop. 2,222 mints sold out in 22 hours
  • Built and shipped 2 IP-based hypercasual games for a BJP campaign with the Rajasthan Govt
  • Consulted 8+ studios on tokenomics, retention loops, and go-to-market
  • Advised policy stakeholders on India's gaming, esports, and Web3 playbook
Visit
032024 · 2025
EpicProduct Manager · Head of Operations

Rage Effect · Goldon Studios

A live-service hero shooter scaled through distribution, OEM placement, and a live Battle Pass economy.

PC / Mobile · Unity · Unreal·Unreal · Battle Pass · GTM
200K+
Installs
$0.25
CAC
+40%
Playtime Lift
35K
MAU
  • Closed Mixi/Nazara GTM deals, then OEM Game Center preinstalls on Xiaomi/Huawei/Samsung (50,000+ installs via preload)
  • 200,000+ installs at $0.25 CAC via DSP, B2B, and influencer deals
  • Headlined DreamHack x Comic Con 2024 (1,500+ players)
  • Battle Pass live-ops economy: 40% playtime lift, 35,000 MAU
Visit
042023 · 2024
EpicProduct Manager / Gaming Lead · Web3 Gaming

Taarak Mehta Games / TMKOC Play

Brought India's 17-year-old TV IP into Web3 without breaking mass-market simplicity.

Mobile · Unity · Polygon·Unity · Polygon · NFTs · Live-Ops
10M+
Installs
$100K
Grant
IP
TMKOC · TV
Polygon
Chain
  • 10M+ installs across the TMKOC Play catalog
  • $100K Polygon ecosystem grant secured
  • Live-ops battle passes and seasonal loops sustaining daily active players
  • First mainstream Web3 game economy built on an Indian TV IP
Visit
052022 · 2023
EpicGame Designer · Zero to One

Rage Effect · Goldon Studios

Zero-to-one economy design on a live-service shooter — progression systems built with mentorship from industry veterans.

PC / Mobile · Unity · Unreal·Unreal · Battle Pass · GTM
15K
Players
10%→25%
Wk-4 Retention
+10min
Playtime
250K+
Installs
  • Mentorship from Matt Sorg (VP Tech, Solana Foundation) & Matias Myllyrinne (CEO, Redhill Games) on progression/economy loops
  • Cross-functional art/engineering pipelines shipping 3 categories of localized India-specific content (maps, weapons, vehicles)
  • Nearly doubled Week-4 retention (10%→25%), playtime 15→25 min across 15,000 players
Visit
062021 · 2022
RareProduct · Growth

Glip.gg

A gamer-first social platform. Scaled through product, creator loops, and disciplined CAC economics.

Android · Social · Creator·Growth · Retention · AWS
10M+
Installs
250K
DAU
~₹10
CAC
4 mo
→ 2M
  • 10M+ installs and 250K DAU at peak
  • First 2M installs landed in 4 months from cold start
  • CAC compressed to ~₹10 via creator and referral loops
  • Owned onboarding, retention loops, and creator flywheels
Visit
02 · Origins

Pro player. Operator. Founder.

One spine. From competitive shooters in India to shipping production Web3 games. Same instincts, sharper toolkit.

7 Years in Games20M+ ReachBased in Mumbai
  • 2017 · 2021

    The Competitor.

    Top-10 CS:GO and Top-5 Valorant in India. Ran tournament ops at ESL One and DreamHack. That shooter instinct still drives every product call.

  • 2021 · 2022

    The Operator.

    Built and scaled Glip.gg into a 10M+ install social platform. Learned retention, creator flywheels, and disciplined CAC.

  • 2022 · 2024

    The Systems Designer.

    Rage Effect, then Taarak Mehta Ka Ooltah Chashmah Play, then two IP-based mobile games for a state election campaign. Progression systems and live-ops design that reached millions across shooters and mobile IP.

  • 2024 · 2025

    The Lone Wolf.

    A second chapter at Rage Effect as Head of Operations — OEM distribution, a live Battle Pass, a 40% playtime lift — alongside the Cyzens NFT drop (2,222 mints in 22 hours) and 5+ studio and brand advisory engagements.

  • 2025 · Aug 2026

    The Founder.

    Helium Wars. A Web3 hero shooter with a real economy, a real ranked ladder, and a real community. Product, tech, and economy owned end-to-end.

▸ OPERATOR DOSSIER
STAN_01
PRODUCT · SYSTEMS · ECONOMY
7 YRS
REACH · 20M+
Product Sense
94
Systems Design
92
Economy · Live-Ops
90
Shipping Velocity
96
◆ S-RANKMVP · SHIPPER▸ ONLINE
03 · Core Loadout

The stack behind the studio.

Three classes. One operator. Pick a spec.

01
CLASS · STRATEGIST

Product & Economy

  • Game Economy & Tokenomics
  • Live-Ops & Battle Pass
  • User Acquisition · CAC / LTV
  • Retention Design
  • Go-To-Market
Mastery94
02
CLASS · ENGINEER

Engines & Tech

  • Unreal Engine 5
  • Unity
  • C++ · Python
  • AWS · Serverless
  • SEI · Polygon · Web3
Mastery86
03
CLASS · CAPTAIN

Esports & Community

  • Tournament Ops · ESL / DreamHack
  • Creator Networks & UGC
  • Game Production
  • Community & Ranked Systems
Mastery90
04 · Boss Fight

Ready Player Two?

Bring a bold bet, a wild studio, or a bigger fight.

Orb Hunt · v2
SCORE 00HI 00STREAK x1TIME 30s
▸ 30s round · tag orbs · dodge red
Ready to hunt?
Gold +1 · Cyan +3 · Red −2 · Streak ×5
Gold +1 · Cyan +3 · Red −2
Score 0, streak 1x, time left 30 seconds.
▸ One for the road

“Sell your cleverness and buy bewilderment.”

· Rumi13th-c. Persian Poet · Mystic

“The best products are built by people who never stopped playing.”

· Stan
SIGNAL LIVEMUMBAI · WORLDWIDE
Raj “Stan” ShahFounder · Product · GamerMMXXVICrafted in India